Envirosun

STRENGTH THROUGH INDEPENDENCE

Following an early period of growth, Envirosun had lost focus as a business. Up against household-name competitors, it needed to clean up its act to compete. New ownership provided the impetus.

THE CHALLENGE

Trading on its past, Envirosun looked dated; manuals, brochures, website and packaging were disjointed and full of outdated information; it had no clear positioning and was inactive in the market.

THE SOLUTION

Up against multinationals like Rheem and Rinnai, Envirosun couldn’t afford to compete for consumers’ attention, so we advised them to instead target the main channel: plumbers, who are very influential in hot water system purchases.

For the same competitive reasons, we also positioned heavily around its key strengths ‘independent, Australian-owned, locally designed’

This led us to our brand position ‘Right here for Aussie plumbers’ and we totally redesigned the brand, collateral, website and digital presence around that.

Only months after the relaunch, the business is already kicking more goals than ever before.